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TV interview tips

As the company media spokesperson it is likely that you will be invited to participate in a live in-studio tv interview. It is after all one of the goals we aim to achieve when pitching a story to a producer! We do however understand that being comfortable in such a scenario does not come naturally to everyone. For that reason I have put together some tips to help you ace your next TV interview. Prepare It is essential that you prepare for the interview. Even if you are a seasoned spokesperson, take the time to consider potential questions and practice...
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Why you should outsource PR and social media activities for your conference

We have had the pleasure of working with many professional bodies. No matter their industry, the amount of members they have or the size of the resource pool, the one thing they had in common was how necessary outsourced support was for their annual conference. We understand that professional bodies are typically run by a group of very passionate volunteers. Experts in their fields wanting to make a difference and give back to the industry they love. But these volunteers all have their own day jobs they need to focus on. Even if these professional bodies have a few full...
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Consultant, Agency or In-house – which is right for your PR strategy?

When a brand considers including PR in its marketing strategy, they have the choice of hiring a PR agency, a PR consultant or appointing an in-house PR professional. It is however often times difficult to identify which of these options would be the best, especially if the brand is new to PR and not sure which direction the PR strategy should go. In this blog post, I will explain the pros and cons of each option and hopefully you will be able to identify which would be the best fit for your brand. PR Agency PR agencies could either specialise...
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All about social media strategy

Ask any brand if they are on social media and almost everyone would say that they are. But are they effective in their social media strategy? Do they even have a social media strategy? It every so often happens that I visit a brand’s social media pages and either find that all the platforms have exactly the same type of content or that they are just randomly posting – think “Happy Friday” or sharing a video that is not at all relevant to their page, their services or their audience. The reason this happens is because some brands still don’t...
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Guest Post: How to pitch your story – tips from a PR sceptic

In an effort to stay up to date with trends in the news industry, I interviewed a well-known journalist specialising in business and finance. The publication she writes for is a well-known and respected online news site. These are her words. — I’ve tried to answer the questions in a fairly general sense, but bear in mind that every journalist’s situation will be different. It helps a lot if you know the publication and the journalist personally and are in a position to tailor the information to the specific media outlets you are targeting. Which is the best medium for...
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What to do – and not to do – when writing stories for the media

It has happened countless times where a brand has provided me with marketing copy for a press release. We understand every story is important to you. You would love for the public to know about your cause, campaign, service or product. Your innovative ideas and unpresidented results. But ask your self these questions: Is it newsworthy? There is a big difference between important and newsworthy. Yes is it important that you have outperformed your competitor for three years or that you have recently launched a new product. But this is important to you and your brand. Ask yourself why your...
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